Celio is one of the leading men’s clothing brands in France. With a desire to dress all men on a daily basis, Celio aims to be present in all segments and at every stage of the buying process. That’s why it’s important to drive an efficient and unified search and social acquisition strategy: each lever is leveraged to its fullest potential to amplify the reach and performance of the celio catalog.

Scope of work

Primelis supports celio in its various acquisition challenges. We are involved in the animation and optimization of their Search, Shopping and Social Ads campaigns. Primelis also conducted a strategic SEO audit and works with celio on a daily basis on the deployment of the recommendations delivered, as well as on the redesign of the website and its transition to Salesforce Commerce Cloud.