The Global Digital Advertising Market Set to Reach $1.5 Trillion by 2030
The global market for advertising and digital marketing is projected to achieve a substantial milestone, reaching a staggering $1.5 trillion by 2030. This remarkable growth follows a transformative period in the post-COVID-19 business landscape. In 2022, the market was estimated at $531 billion, and its expansion is forecasted to maintain an impressive Compound Annual Growth Rate (CAGR) of 13.9% during the 2022-2030 analysis period.
As the world continues its path to recovery after the pandemic, the Search segment is poised for significant progress, with a revised CAGR of 12.2% over the next eight years. Meanwhile, the Display segment is anticipated to exhibit even stronger growth, projected to achieve a CAGR of 15.3%, reaching a substantial value of $939.4 billion by the end of the analysis period.
In the highly competitive landscape, the United States stands out as a dominant force with an estimated market value of $223.2 billion. Notably, China, as the world’s second-largest economy, is expected to demonstrate remarkable growth, with an impressive CAGR of 14.2%.
The advertising and digital marketing market in the United States is anticipated to be worth $223.2 billion in 2022, while China’s market is projected to expand to $372.6 billion by 2030, maintaining a CAGR of 14.2% throughout the 2022-2030 analysis period.
Furthermore, notable growth is also anticipated in other key markets. Japan and Canada are expected to witness growth rates of 7.8% and 9.5%, respectively, during the 2022-2030 period. In Europe, Germany is projected to achieve an encouraging CAGR of around 11.1%. Additionally, the Asia-Pacific region, fueled by countries such as Australia, India, and South Korea, is set to reach an impressive market size of $213.4 billion by 2030.