Paid Media
Capture the true incremental value from your marketing spend.
Make every ad dollar count by targeting only the users who need that final nudge to convert.
Engineering success for the most impactful brands of today and tomorrow's disruptors
Decode the noise. Monetize the signal.
Attribution and Incrementality
You can’t grow what you can’t measure. By placing attribution and incrementality at the core, you understand what truly drives conversions and not just what gets the last click. With methodologies like GeoLift testing, post-purchase surveys, and marginal ROAS analysis, you gain a precise view of performance across every touchpoint. This lets you invest with confidence and scale what works.
Breaking Silos between Paid and Organic
Your audience doesn’t see channels, they see a brand. When paid and organic efforts work together, you build consistency, visibility, and trust. From aligning search strategies to balancing brand traffic and amplifying earned content, you create a seamless customer journey. That synergy turns every click, view, and interaction into more efficient growth.
AI-Powered Marketing
AI isn’t a buzzword, it’s a lever for smarter marketing. With Primelis, you automate the grunt work and focus on what moves the business. Whether it’s live bidding adjustments, semantic analysis, or creative testing, you use real-time insights and predictive algorithms to stay ahead of the market and your competitors.
Our process
01 Audit & Research
Start with clarity. You gain a detailed view of what’s working, what’s not, and where untapped opportunities lie across products, audiences, and channels. This foundation allows you to invest smarter from day one.
02 Strategy
Your media strategy should be built around business goals, not channel defaults. With the right mix of platforms, budgets, and creative angles, you can drive performance today and set the stage for scalable growth tomorrow.
03 Campaign Management
Stay in control while your campaigns run at full speed. With structured testing, cross-platform execution, and full-funnel optimization, you ensure that every activation is pushing your goals forward efficiently and consistently.
04 Data-Driven Updates
Let your data do the heavy lifting. With real-time insights, product-level scoring, and feed optimization, you turn raw information into strategic decisions so you spend where it matters most and scale what delivers.
05 Measure and Optimize
Measure what really matters. From incrementality and saturation to cross-channel impact, you get a clear view of what drives results so you can optimize with confidence and grow with intention.
Primelis Signal
The tech that helps you cut wasted ad spend and drive incremental growth.You'll feel the difference
Platform Partnerships
A decade of expertise
We have been managing paid media strategies for over a decade across search, social, and retail. With deep expertise and a relentless focus on incrementality.Successful Brand Stories
Transparency is our best deal
Accelerate
From $60K/yearFor brands with up to $1M in media spend, perfect for starting to scale paid media with senior strategic oversight.AI Platform
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Included Services
- Paid Media Management on 1 Channel
- Senior Expert & Strategic Support
- Dashboarding & Reporting
- Data visualisation
Add-Ons
- Additional Markets
- Creative
- Copywriting
- Incrementality Testing
Scale
From $120K/yearFor brands with up to $3M in media spend, built for ambitious teams managing multiple levers and seeking structured execution.AI Platform
- Signal
Included Services
- Everything in Accelerate
- Paid Media Management across 3 Channels
- Senior Dedicated Expert
- Strategic Support & Execution
- Tracking
Add-Ons
- Additional Markets
- Creative
- Copywriting
- Incrementality Testing
Lead
From $240K/yearFor brands with up to $10M in media spend, offering a high-touch partnership and advanced orchestration across channels.AI Platform
- Signal
Included Services
- Everything in Scale
- Paid Media Management across 5 Channels
- Senior Business Partner
- 2 Dedicated Media Experts
- Incrementality tests
Add-Ons
- Additional Markets
- Creative
- Copywriting
- Incrementality Testing
Make Every Dollar Work Smarter.
FAQ
- How do I know if my paid media is truly driving incremental results?
We measure more than just clicks or conversions. By aligning with our Data methodology, we assess incrementality, so you can see what paid media actually adds, not what it simply captures, and optimize spend accordingly.
- How can I make sure my paid strategy works in synergy with organic channels?
Paid and organic shouldn’t compete, they should reinforce each other. We analyze how your brand performs across both to reduce cannibalization, boost total visibility, and ensure each dollar spent in paid adds value beyond what organic already delivers.
- What’s the right paid mix for my business objectives?
Every brand’s growth formula is different. We use performance data, category benchmarks, and business goals to find the right mix between awareness and conversion, scaling what drives real value and cutting what doesn’t.