Own Every Stage of the Funnel - From Brand to Performance

Reach your audience where they are, align channels seamlessly, and drive real ROI across organic, paid, and retail.

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Trusted by top marketers to connect channels and capture incremental revenue.

Marketing isn't about silos - it's about synergy.

Your unified system for brand performance. We connect paid, organic, retail, and data so you can unlock incremental gains across every touchpoint. No silos, no guesswork - just full visibility, synergy, and growth.

  • $1B +

    Annual media budget managed

  • 15

    Years of proven performance

  • 300 +

    Global clients

Say Goodbye to

  • Disconnected channels

    Paid, organic, and retail run in silos, wasting budget and missing chances to amplify results.

  • Wasted spend

    Spend goes to clicks you’d capture anyway, with little clarity on what’s truly incremental.

  • No clarity on incrementality

    Without live signals, teams rely on instinct and lagging data, reacting too late to market shifts.

  • Slow, reactive optimizations

    Growth demands more budget and effort, but gaps in strategy prevent it from compounding sustainably.

  • Fragmented reporting

    Performance sits in separate dashboards, making it hard to see the full picture or act with confidence.

And start to

Align strategy across every channel

Stop treating paid, organic, social commerce and retail as separate silos. With Full Funnel, you unify strategy so every channel amplifies the other – ads boost organic traction, retail data sharpens targeting, and content fuels discovery. The result: one cohesive engine for growth.

Capture incremental lift across the funnel

Don’t just spend more – capture more. Full Funnel pinpoints where returns are truly incremental, reallocating budget from low-value clicks to the touchpoints that drive net-new conversions and real ROI. Growth without waste.

Optimize in real time using signals

Markets shift by the hour. Full Funnel adapts instantly, using live performance signals to adjust spend, targeting, and creative on the fly. No lag, no missed opportunities – just faster reactions and smarter results.

Measure all performance in one view

Forget fragmented dashboards. Full Funnel gives you one clear, unified view of your brand’s performance across channels and markets. From C-suite overviews to granular campaign insights, you finally know exactly what’s working and what isn’t.

Scale smarter, not harder

Growth shouldn’t mean complexity. With Full Funnel, you scale efficiently – compounding results with fewer gaps, fewer blind spots, and less wasted effort. More ROI, less chaos.

Stop managing channels in isolation. Start connecting them.

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How full funnel brands scale with Primelis

  • Dossier

    Dossier partnered with Primelis from day one to build a growth engine in a crowded fragrance market. By shifting from performance-led tactics to brand-driven strategy, we redefined the value proposition, expanded internationally, and unlocked scalable revenue streams. With stronger retention mechanics, Amazon growth, and a full-funnel approach, Dossier moved from “dupe” to purpose-led brand.

    • +22%

      YoY Total Revenue

    • +18%

      Global Online Revenue<br />

    • 8×

      Amazon Revenue Growth

  • Galerie Lafayette

    Galeries Lafayette needed to balance scale and profitability in a complex media environment. With a vast product catalog, strict COS goals, and an ongoing replatforming project, the challenge was to protect organic visibility while making paid investment more efficient. By restructuring search and shopping campaigns, scaling Meta with UGC-driven creative, and aligning SEO with site migration, Primelis helped the brand cut costs and unlock incremental growth.

    • –12%

      Google Ads Spend YoY<br />

    • –15%

      Cost of Sale (SEA) YoY

    • +68%

      Revenue Growth on Meta

  • Celio

    Celio needed to accelerate online growth while reducing reliance on branded traffic and protecting organic performance during a high-risk platform migration. By rebalancing search investment with Primelis Signal, activating local store campaigns, and safeguarding SEO through Salesforce Commerce Cloud migration, Primelis built a unified acquisition system that scaled both online and offline performance.

    • +20%

      Paid Search Revenue YoY

    • +21%

      Organic Revenue Growth

    • +47%

      Non-Branded Organic Traffic<br />

See the difference Primelis makes

by aligning strategy across every channel to capture incremental revenue.

Full Funnel Approach

  • Strategy unified across all touchpoints
  • Spend directed to incremental drivers
  • Clear attribution across channels
  • Single dashboard to monitor full-funnel performance

Fragmented Approach

  • Channels fight for budget
  • Budget wasted on overlap
  • No way to isolate true impact from each channel
  • Reporting is fragmented

Who is Primelis for ?

  • D2C

    • Scaling visibility across every channel
    • Turning one-time buyers into repeat customers
    • Optimizing spend to drive profitability
    Grow awareness, lower acquisition costs, and build loyal audiences.

  • B2B2C

    • Strengthening brand presence
    • Driving high-intent traffic
    • Converting leads through precision targeting
    Generate qualified leads with authority-building organic strategies.

  • Private - Equity

    • Building scalable acquisition
    • Driving efficiency in both paid and organic
    • Protecting and growing brand equity
    Scale global visibility with measurable ROI.
Primelis brought the right mix of speed, strategy and expertise. Their omnichannel digital approach aligned perfectly with our goal.
Sergio Tache, CEO & Founder
What makes the difference is their expertise. They know our tech, understand our business, and feel like an extension of our team.
Galerie Lafayette
Celio's unified acquisition strategy unlocked measurable gain across performance, revenue and efficiency.
Celio
Primelis brought the right mix of speed, strategy and expertise. Their omnichannel digital approach aligned perfectly with our goal.
Sergio Tache, CEO & Founder
What makes the difference is their expertise. They know our tech, understand our business, and feel like an extension of our team.
Galerie Lafayette
Celio's unified acquisition strategy unlocked measurable gain across performance, revenue and efficiency.
Celio
Primelis brought the right mix of speed, strategy and expertise. Their omnichannel digital approach aligned perfectly with our goal.
Sergio Tache, CEO & Founder
What makes the difference is their expertise. They know our tech, understand our business, and feel like an extension of our team.
Galerie Lafayette
Celio's unified acquisition strategy unlocked measurable gain across performance, revenue and efficiency.
Celio

Full control of your brand performance

Finally, a single source of truth for brand performance. Every optimization tracked, every dollar accounted for, every result visible.
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Before You Ask

  • Will it scale internationally as I expand into new markets?

    Yes. The framework is built to adapt across geographies. From geo-lift testing to localized campaigns and content, we ensure your strategy scales efficiently while respecting local market dynamics.

  • How does it help me measure incrementality and make data-driven budget decisions?

    We use real-time signals, statistical testing, and unified dashboards to isolate true incremental lift. This gives you clarity on what spend drives net new value versus what you’d capture organically.

  • How flexible is the solution if my business priorities or channels change?

    Campaign structures, channel mix, and measurement models are modular, so we can adapt quickly to new products, markets, or business goals without losing momentum.

Capture incremental revenue across every channel

Talk to an expert