Smarter Brand Bidding, Maximum ROI

Cut wasted ad spend, protect your brand, and unlock incremental performance with automated real-time bidding control.

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+1B$ of ad spend managed for the worlds biggest brands.

Meet the Tech That Cuts Brand Ad Waste

Stop overspending on branded search. Signal connects directly to your ad account, automatically lowering CPC, pausing unnecessary ads, and protecting your brand - so you keep revenue growing without wasting budget.

  • 40%

    Average savings on branded ad spend

  • +22%

    Lift in incremental revenue

  • 10x

    Global ROI

Say Goodbye to

  • Paying twice for the same clicks

    Stop wasting budget on branded traffic you'd get organically anyway.

  • Struggling to prove what’s incremental

    No more guessing if brand ads are adding revenue or just cannibalizing SEO.

  • Drowning in fragmented report

    Unify paid and organic data into one simple view you can trust.

  • Fragmented View of Paid Performance

    Get full visibility into who’s bidding on your keywords, how often, and how they use your brand.

  • Watching competitors steal your traffic

    Get full visibility into who’s bidding on your keywords, how often, and how they use your brand.

And start to

Measure what’s truly incremental

No more confusion between paid and organic. Get a clear view of which clicks add revenue – and which ones you’re already winning for free.

Uncover competitor tactics

Spot every rival bidding on your brand, how often they do it, and the tricks they use – from keyword hijacking to trademark misuse.

Automate smarter brand protection

Your ads run only when they drive incremental value. Signal adjusts bids and pauses campaigns in real time to save budget without losing traffic.

Prove ROI with confidence

Every optimization is tracked. Monitor savings, measure incremental revenue, and share results your leadership can trust.

Only pay for clicks that drive incremental value.

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How brands have grown with Primelis Signal

  • Crocs

    Crocs was losing margin as competitors bid on its brand terms, driving up CPCs and wasting budget. With Primelis Signal, brand protection and bidding were automated in real time, pausing non-incremental ads and reducing costs. In just three months, Crocs cut brand spend by 70% while boosting incremental traffic and ROI.

    • -70%

      Total Branded Search Spend

    • +15%

      Cost per Brand Search Order

    • -66%

      Average CPC
    Read more

  • ZoomInfo

    ZoomInfo was facing rising ad costs on its branded terms due to competitor pressure and limited visibility into what was truly incremental. With Primelis Signal, brand protection and bidding were automated in real time, identifying when to activate or pause ads. Within just three months, ZoomInfo improved campaign profitability.

    • -45%

      Total Branded Search Spend

    • -38%

      Average CPC

    • +22%

      Incremental ROI
    Read more

See the difference Signal makes

by showing you exactly where to reallocate budget for maximum ROI.

With Primelis Signal

  • Real-time bidding adjustments
  • Automated brand protection
  • Unified reporting
  • Incrementality focused bidding
  • Expert support included

Without Primelis Signal

  • Static, manual bidding
  • Unprotected brand terms
  • Fragmented data silos
  • No clarity on incrementality
  • No dedicated expertise

Who is Signal for ?

  • D2C

    • your brand terms
    • ensures every ad drives incremental sales
    Rising CPCs and competitor bidding eat into your margins. Signal protects

  • B2B

    • what's truly incremental
    • proves ROI you can show to leadership
    Long sales cycles make wasted spend expensive. Signal shows you

  • Private - Equity

    • visibility across brands
    • maximizes efficiency at scale
    Portfolio growth shouldn’t be dragged down by inefficient paid media. Signal gives you
Our experience has been great. The platform is really informative and easy to use. The team has been great at brainstorming and answering any questions we’ve had.
Andrea B., Sr. Digital Marketing Specialist, Crocs
We reduced branded acquisition costs and improved Shopping efficiency, without sacrificing scale or top-funnel reach.
Sandro
With Primelis Signal in place, Appsflyer gained a scalable bidding framework that protects lead performance while tightening acquisition costs.
Appsflyer
Our experience has been great. The platform is really informative and easy to use. The team has been great at brainstorming and answering any questions we’ve had.
Andrea B., Sr. Digital Marketing Specialist, Crocs
We reduced branded acquisition costs and improved Shopping efficiency, without sacrificing scale or top-funnel reach.
Sandro
With Primelis Signal in place, Appsflyer gained a scalable bidding framework that protects lead performance while tightening acquisition costs.
Appsflyer
Our experience has been great. The platform is really informative and easy to use. The team has been great at brainstorming and answering any questions we’ve had.
Andrea B., Sr. Digital Marketing Specialist, Crocs
We reduced branded acquisition costs and improved Shopping efficiency, without sacrificing scale or top-funnel reach.
Sandro
With Primelis Signal in place, Appsflyer gained a scalable bidding framework that protects lead performance while tightening acquisition costs.
Appsflyer

Full control of your brand performance

Finally, a single source of truth for brand bidding performance. Every optimization tracked, every dollar accounted for, every result visible.
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Before You Ask

  • How do I know if I’m overspending on branded search?

    Most brands are. Primelis Signal helps you identify exactly when paid brand protection is necessary, and when it’s not, based on real-time competitive context and organic strength.

  • Will reducing brand bidding impact my performance?

    Not with the right guardrails. Primelis Signal ensures you only cut where it’s safe to do so, maintaining visibility and conversions while eliminating unnecessary spend.

  • What makes Primelis Signal different from traditional brand protection strategies?

    Traditional strategies rely on blanket coverage. Primelis Signal is dynamic. It combines paid and organic data, competitor analysis, and custom logic to make every decision count.

Automate brand bidding, maximize ROI

Talk to an expert