Amazon PPC Agency

Retail Power

Amazon Ads, built to drive incremental revenue

Amazon captures over 50% of online product searches. Showing up isn't enough anymore — you need to dominate. Primelis manages your Amazon Ads as a unified performance system, from Sponsored Products to DSP, turning every dollar invested into real revenue.

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Engineering success for the most impactful brands of today and tomorrow's disruptors

Amazon Ads: The Questions Every Brand Should Ask Before Investing.

Visibility or profitability: do you have to choose?

On Amazon, visibility without profitability is a money pit. The brands that win aren't trying to be seen everywhere — they make deliberate decisions across formats, bids, and audiences to drive net sales, not empty impressions.

Sponsored Ads or DSP: how do you decide?

Sponsored Products capture immediate purchase intent. DSP reaches qualified audiences on Amazon and beyond, powered by the market's richest behavioral and purchase signals. The right strategy doesn't pit these levers against each other — it sequences them according to funnel stage and business objective.

Why your ACoS doesn't reflect your true performance.

ACoS measures ad spend relative to direct sales. It ignores the value of new customers, the impact on BSR, and the halo effect across your catalog. Optimizing for ACoS alone means fine-tuning a single metric while sacrificing your brand's overall growth on the platform.

Does Amazon Ads operate in a silo — or as a system?

Amazon Ads investments interact directly with your organic visibility, catalog, pricing, and other Paid channels. A fragmented strategy dilutes performance. When managed within a Unified Marketing System, your Amazon campaigns become a coordinated growth accelerator.

Amazon Ads run like a revenue engine.

Full-Funnel Strategy on Amazon

Most brands deploy Amazon Ads at the bottom of the funnel and leave half the value on the table. Primelis builds a complete advertising architecture: Sponsored Products to capture purchase intent, Sponsored Brands to anchor your identity at the top of search results, Sponsored Display and DSP to reach audiences throughout the entire customer journey. Every format is deployed at the right moment, with the right message, for measurable impact at every stage.

Amazon DSP: Programmatic Reach and First-Party Data

Amazon DSP lets you reach qualified audiences on Amazon and across the open web, powered by the market’s richest purchase signals. Primelis activates DSP to acquire new customers, re-engage high-value audiences, and extend your campaign reach across Prime Video, IMDb, Twitch, and third-party inventory. Unlike a standard display approach, every DSP activation is data-driven and tied to a precise business objective — acquisition, retention, or upsell.

Amazon Ads / organic visibility Synergy

On Amazon, paid advertising and organic ranking feed each other. A well-structured Sponsored Products campaign improves BSR, which strengthens organic positioning, which lowers acquisition costs over time. Primelis manages this dynamic intentionally: every Amazon Ads activation is designed to generate leverage on your organic visibility, not just immediate sales. The result is a virtuous cycle between Paid and organic that maximizes the overall profitability of your presence on the platform.

Catalog Optimization and Content Performance

An Amazon Ads campaign only performs if the product listing converts. Primelis systematically aligns advertising strategy with catalog optimization: titles, bullet points, images, A+ Content, and Brand Store are treated as conversion levers in their own right. This connected approach lowers acquisition costs, improves BSR, and strengthens organic positioning alongside paid campaigns — creating compounding leverage across your entire Amazon presence.

Data-Driven Management with Primelis Market

Primelis Market is the proprietary technology that accelerates Amazon performance in real time. It aggregates campaign signals, market data, and purchase behaviors to surface opportunities before your competitors do: high-potential keywords, underexploited audience segments, pricing dynamics, and bid windows. The result: faster optimization decisions and budgets allocated where the value is highest.

Connect the dots beetween

  • Attribution and Incrementality

    By placing attribution and incrementality at the core, you understand what truly drives conversions and not just what gets the last click.

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  • Paid Media

    Capture true incremental value from your marketing spend. Deploy paid strategies that drive performance across every stage of the funnel.

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  • Organic Growth

    Be found wherever your audience is searching. Position your brand at the forefront of every platform your target audience engages with.

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  • Retail Media

    Make TikTok Shop and Amazon into scalable, high-performing retail channels. Turn TikTok Shop into a scalable retail channel, with tech, data, and creativity.

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  • Creative Studio

    Connect content strategy to performance by aligning every message and format from top-funnel discovery to bottom-funnel action.

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What You'll Get

​​Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.

  • A Business Partner

    Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.

  • Tech & AI Powering Scale

    No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.

  • Paid & Organic Senior Experts

    You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.

  • Analysts Driving Business Impact

    Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.

  • Creative That Performs and Builds Brand

    Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.

What changes when Amazon Ads is run as a system.

Proprietary technology built for marketplaces

Primelis Market centralizes the management of your campaigns, product listings, and supply chain within a unified system. Every Amazon lever is operated in alignment — no blind spots.

Market as a competitive advantage

Primelis Market continuously analyzes market dynamics to allocate your Amazon Ads budgets where the value is highest — before your competitors make their move.

A connected vision: Amazon Ads and your other channels

Paid Media, SEO, Retail Media, and CRM are managed together. Your Amazon campaigns never operate in a silo.

300 global brands. One proven system.

We blend brand-building with performance-driven tactics to deliver a cohesive, results-oriented approach.

Own the funnel. Own the market.

From Samsung to Dyson, Primelis manages over one billion dollars in annual media investment with an unwavering focus on ROI.
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Successful Brand Stories

Transparency is our best deal

Connect the Dots for Full Business Impact

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FAQ

  • What budget should I plan for launching Amazon Ads campaigns?

    There’s no universal answer. The right investment level depends on your category, keyword competitiveness, and your objectives — whether that’s a product launch, defending market share, or conquering new ground. Primelis conducts a full potential assessment before any activation to calibrate a budget built around ROI, not volume.

  • What's the difference between Sponsored Ads and Amazon DSP?

    Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) target shoppers in active search mode on Amazon, on a cost-per-click (CPC) model. Amazon DSP enables programmatic ad buying — on Amazon and off — leveraging Amazon’s behavioral and purchase data to reach broader audiences, including outside the platform.

  • How do I measure the true performance of my Amazon Ads campaigns?

    ACoS and ROAS are starting points, but they don’t capture the real incremental value your campaigns generate. Primelis Market isolates the net value driven by your Sponsored Ads versus what your catalog would naturally capture through organic ranking. You know exactly which campaigns are creating genuine incremental demand — and where to concentrate budget to maximize the overall profitability of your Amazon presence.

     

  • Can Amazon Ads work alongside my other Paid channels?

    Yes — and that’s precisely where the value of a Unified Marketing System lies. Your Amazon Ads campaigns interact with your Google, Meta, and SEO activations. Primelis runs these channels together to eliminate cannibalization, allocate budgets in real time, and maximize overall incremental growth