Amazon PPC management
Make your Amazon products visible and profitable.
Amazon isn't a storefront. It's a search engine built around direct purchase intent, where every position gained translates into real revenue. Primelis runs a Unified Marketing System to turn your marketplace presence into a sustainable growth driver — measurable, scalable, and built to last.
Engineering success for the most impactful brands of today and tomorrow's disruptors
What your Amazon presence really says about your strategy
Amazon SEO, built into a performance system.
Amazon SEO Audit & Strategy
Before optimizing, you need to understand. Primelis starts with a comprehensive account audit: catalog structure, current performance by ASIN, indexed keywords, competitive analysis, and identification of high-conversion opportunities. This diagnostic isn’t just another report. It’s the foundation of a roadmap prioritized by real business impact — not task volume. Every recommendation is calibrated to drive measurable incremental revenue, accounting for your category, pricing position, and marketplace maturity.
Product Listing Optimization
Title, bullet points, description, backend keywords, A+ Content, visuals: every component of a product listing sends signals to both the algorithm and the shopper. Primelis treats these elements as a coherent system, not a checklist. Our experts align semantic relevance with the actual search intent of your audiences, while maximizing conversion rate. The result: listings that rank and sell — no trade-off between readability and algorithmic performance.
Organic SEO and Amazon Ads Synergy
At Primelis, SEO and Ads are never two separate workstreams. Sponsored Products campaigns are managed to generate sales velocity and strengthen organic ranking. In turn, organic positions gained reduce overall customer acquisition costs and improve the ROI of Ads spend. This unified approach, powered by our Market tool, enables real-time budget allocation to capture value wherever it’s strongest — paid or organic.
Online Reputation and Customer Review Management
Customer reviews aren’t an operational detail. They directly influence algorithmic ranking, click-through rate, and conversion. A well-rated product consistently outperforms an equivalent product with few reviews. Primelis integrates online reputation management into its Amazon SEO strategy: feedback monitoring, Amazon-compliant review generation strategies, negative review handling, and ongoing seller score management. Every customer signal becomes a measurable performance driver.
International Performance and Marketplace Scaling
Amazon operates across dozens of markets. Each marketplace has its own search dynamics, shopper behaviors, and competitive landscape. Primelis supports brands in their international expansion with a localized approach: semantic adaptation, market-by-market competitive analysis, and investment calibration based on the real opportunities each territory presents. Our teams in Paris, New York, and São Paulo ensure global consistency without sacrificing local precision. Scaling isn’t declared — it’s built methodically.
What You'll Get
Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.
A Business Partner
Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.
Tech & AI Powering Scale
No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.
Paid & Organic Senior Experts
You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.
Analysts Driving Business Impact
Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.
Creative That Performs and Builds Brand
Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.
Why Primelis changes the game on Amazon
Successful Brand Stories
Transparency is our best deal
Connect the Dots for Full Business Impact
Frequently asked questions about Amazon SEO
- What is Amazon SEO and how does it differ from traditional SEO?
Amazon SEO refers to the full set of optimizations designed to improve your products’ rankings in the marketplace’s search results. Unlike Google SEO — which values informational relevance and page authority — Amazon’s algorithm is built around a single commercial purpose: surfacing the products most likely to be purchased. Every query is treated as a purchase intent. The optimization levers, metrics, and tools are fundamentally different as a result.
- What are the main ranking factors on Amazon?
Amazon’s algorithm weighs two broad categories of criteria: relevance (title, bullet points, backend keywords, category) and performance (sales velocity, conversion rate, customer reviews, click-through rate, fulfillment performance). These factors are interdependent: a well-optimized listing that doesn’t convert will still rank poorly. That’s why a systemic approach — one that addresses relevance and performance together — is what drives lasting results.
- How long does it take to see results from Amazon SEO?
Product listing optimizations can have a visible impact on indexation within days. However, meaningful improvement in organic ranking requires consistent sales volume, which typically takes several weeks to build. Combining organic SEO with Amazon Ads accelerates this process by generating velocity from launch, before compounding on the organic positions earned over time.
- Why work with a specialized business partner rather than managing Amazon SEO in-house?
Amazon’s algorithm is constantly evolving. Staying on top of its ranking criteria, analytics tools, content guidelines, and competitive dynamics requires ongoing expertise and dedicated resources. A business partner like Primelis brings a unified view of your marketplace performance — integrated into your broader marketing strategy — backed by a proprietary tech stack that keeps every decision grounded in data.