Retail Media Agency in New York

Unified Retail Media

Your retail media, finally driven by real data.

Retail media has become one of the most competitive growth drivers in the American market. In New York, the brands that win are the ones that integrate it into a full-funnel strategy — not treat it as a silo. Primelis manages that integration from its New York office, using a Unified Marketing System that transforms every dollar invested into measurable revenue.

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Engineering success for the most impactful brands of today and tomorrow's disruptors

Why retail media in New York requires a different vision

Retail media: isolated channel or true growth engine?

Too many brands run retail media as a standalone channel. The result: fragmented budgets, murky attribution, and performance that hits a ceiling. Real results come when retail media works together with your paid, organic, and CRM channels — inside one coherent system.

Amazon dominates. But is it really enough?

Amazon Ads captures the majority of retail media investment in the United States. But focusing exclusively on Amazon means leaving off-site opportunities, social commerce via TikTok Shop, and emerging retail media networks on the table. In New York, the brands that scale are the ones that diversify their activation mix — strategically.

Are you actually measuring incrementality?

Most retail media reporting still relies on volume metrics: impressions, clicks, gross ROAS. These numbers feel reassuring but prove nothing. What matters is the net value generated beyond what would have happened without the investment. That's exactly what Primelis measures.

Are your teams and channels speaking the same language?

In retail organizations, trade marketing, e-commerce, and paid media teams often operate in parallel. That internal fragmentation dilutes the impact of every action. Aligning these silos around a shared vision is the non-negotiable condition for turning retail media into a sustainable growth engine.

The answer: a system, not channels.

Full-funnel retail media, from awareness to conversion

Retail media is no longer just a bottom-of-funnel play. Retail media networks now offer video, display, and CTV formats that cover the entire purchase journey. Primelis builds strategies that cover every stage: awareness, consideration, conversion, and retention. In New York, our teams allocate investment in real time to capture value where it’s strongest — combining first-party data, behavioral signals, and algorithmic intelligence. The goal isn’t to spend more. It’s to spend smarter.

Amazon Ads: organic and paid dominance, managed together

Amazon remains the dominant retail media network in the United States. But running it without an integrated vision means leaving margin on the table. Our proprietary platform Market centralizes every Amazon channel into a unified, AI-powered system: Sponsored Ads campaigns, product listing optimization, inventory management, and supply chain. It also precisely measures the incremental value of paid versus organic. The result: you only fund what’s actually driving additional growth, and you protect your margins on every SKU.

Incrementality: the only metric that truly matters

In a market as competitive as New York, retail media budgets are under constant scrutiny. Primelis Signal isolates the net value of every paid investment by automatically pausing ads when you’re the only bidder, and reactivating them the moment a competitor enters the auction. This logic applies across Google, Bing, Amazon, and the App Store. It ensures every dollar spent is justified by a real need — to protect or to capture — never by budget inertia. It’s a fundamentally different approach to campaign management.

Off-site retail media and social commerce: the new frontier

Retail media now extends well beyond e-commerce platforms. TikTok Shop, shoppable social formats, CTV, and off-site partnerships are redefining how brands connect with New York consumers. Primelis activates these channels within a coherent, data-driven strategy calibrated to your real business objectives. Our Social and Influence approach plugs directly into your retail media campaigns to extend reach and accelerate conversion — without ever sacrificing incremental impact measurement. As an official TikTok Shop partner, we integrate social commerce into your activations to turn engagement into measurable sales.

Brand OS: amplifying brand signals to scale sustainably

Long-term retail media performance is built on brand strength. A weak brand pays more for its bids, converts at a lower rate, and retains less. Primelis Brand OS manages and amplifies your brand signals to turn visibility into revenue. This strategic layer aligns your paid retail media investment with your organic presence, content, and CRM assets. In New York, where competition for attention is at its peak, that alignment between brand and performance is what separates a brand that grows from one that stagnates.

Connect the dots beetween

  • Attribution and Incrementality

    By placing attribution and incrementality at the core, you understand what truly drives conversions and not just what gets the last click.

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  • Paid Media

    Capture true incremental value from your marketing spend. Deploy paid strategies that drive performance across every stage of the funnel.

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  • Organic Growth

    Be found wherever your audience is searching. Position your brand at the forefront of every platform your target audience engages with.

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  • Retail Media

    Make TikTok Shop and Amazon into scalable, high-performing retail channels. Turn TikTok Shop into a scalable retail channel, with tech, data, and creativity.

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  • Creative Studio

    Connect content strategy to performance by aligning every message and format from top-funnel discovery to bottom-funnel action.

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What You'll Get

​​Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.

  • A Business Partner

    Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.

  • Tech & AI Powering Scale

    No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.

  • Paid & Organic Senior Experts

    You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.

  • Analysts Driving Business Impact

    Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.

  • Creative That Performs and Builds Brand

    Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.

What sets us apart.

A proprietary tech stack — not third-party tools

Brand OS, Market, Signal, Outrank: our tools are built in-house to address the real challenges of retail media. No dependency on generic platforms. No compromise on precision.

Over one billion dollars in media investment managed annually

That figure isn't a marketing number. It reflects a capacity for arbitrage, negotiation, and optimization that few players can offer to brands operating in the American market.

200 experts across Paris, New York, and São Paulo

Our New York office isn't a storefront. It's a fully operational team, embedded in the American market, running your retail media campaigns with a sharp understanding of local dynamics.

Trusted by 300 global brands, including Samsung, Dyson, and Crocs

Our track record speaks for itself. We manage retail media strategies for brands that have no tolerance for guesswork — and demand proven results, not promises.

Own the funnel. Own the market.

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Successful Brand Stories

Transparency is our best deal

  • Accelerate

    From $300K/yearFor brands with up to $3M in annual media spend looking to ignite growth with focused execution and strategic clarity.

    • AI Platform

      • -
      • -
      • -
      • -

    • Included Services

      • Senior Business Partner
      • Media and Organic Growth Team
      • 360 dashboarding
      • 1 Market
      • Up to 3 Media Channels

    • Add-Ons

      • Creative
      • PR Linking
      • Attribution & Incrementality
      • Additional Channels
      • Additional Markets

  • Scale

    From $600K/yearFor brands with up to $10M in media spend, scaling fast across multiple performance and brand levers.

    • AI Platform

      • Signal
      • Outrank
      • -
      • -

    • Included Services

      • Everything in Accelerate
      • Data Tracking Set up
      • Strategic Steering
      • Senior Business Partner
      • Up to 5 Media Channels

    • Add-Ons

      • Creative
      • PR Linking
      • Attribution & Incrementality
      • Additional Channels
      • Additional Markets

  • Lead

    From $1.2M/yearFor brands with up to $50M in media spend, built for enterprise-level performance and strategic orchestration.

    • AI Platform

      • Signal
      • Outrank
      • Market
      • Brand OS

    • Included Services

      • Everything in Scale
      • C-Level Strategic Involvement
      • Dedicated Business Partner
      • Senior Data Scientist
      • Incrementality Testing

    • Add-Ons

      • Creative
      • PR Linking
      • Attribution & Incrementality
      • Additional Channels
      • Additional Markets

Connect the Dots for Full Business Impact

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Frequently asked questions about retail media in New York

  • What is the best retail media agency in New York?

    In New York, retail media isn’t won at the campaign management level — it’s won through the ability to generate incremental revenue. That means precisely measuring the value created by every investment and continuously running Amazon, social commerce, and off-site activations within one coherent system. That’s what Primelis delivers from its New York office through its Unified Marketing System, already used by more than 300 international brands.

  • What is retail media and why is it strategic in New York?

    Retail media refers to advertising activated within e-commerce platforms and retail media networks (Amazon, Walmart, TikTok Shop, etc.), leveraging retailers’ first-party purchase data. In New York — one of the most intensely competitive markets in the world — retail media has become an essential driver for reaching consumers at the exact moment they’re ready to buy, with attribution tied directly to sales.

  • How do you measure the effectiveness of a retail media campaign?

    Gross ROAS isn’t enough. Incrementality measurement is the only approach that isolates the net value generated by your retail media investment — comparing sales achieved with and without paid activation. Primelis Signal automates this measurement in real time across Amazon, Google, Bing, and the App Store, ensuring every dollar spent is backed by real, additional performance.

     

  • Is retail media limited to Amazon?

    No. While Amazon dominates the U.S. market, retail media now spans off-site formats, CTV, TikTok Shop, and partnerships with major media players. A high-performing retail media strategy in New York combines these different networks into one coherent system — driven by data and aligned with your growth objectives.