AI SEO Audit
Know exactly where AI cites you — and why.
Generative engines like ChatGPT, Perplexity, and Gemini are reshaping the buying journey. An AI SEO audit measures your actual presence in these AI-generated responses. It identifies what's working, what's missing, and what needs to change for your brand to exist where your audiences make decisions.
Engineering success for the most impactful brands of today and tomorrow's disruptors
Is your brand visible where decisions are made today?
What the audit reveals, strategy turns into growth.
Analyzing your presence across LLMs
We systematically query the leading generative engines on the key searches in your industry — ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. We measure whether your brand is cited, how often, in what context, and with what tone. This initial mapping delivers a precise picture of your Share of Voice in AI Search — a metric still absent from most marketing dashboards.
Evaluating how readable your content is for AI
LLMs favor content that is structured, factual, well-sourced, and semantically consistent. Our AI SEO audit analyzes your existing content library through that lens: clarity of answers, informational density, extraction format, perceived authority. We identify the pages with the highest GEO potential — and the ones holding back your visibility in generative responses.
Competitive benchmarking across generative engines
Knowing where you stand means nothing without knowing where your competitors are. We run a targeted benchmark across your key competitors to measure their citation levels in LLMs, the topics where they dominate, and the opportunities you can capture. This benchmark directly feeds the editorial and technical priorities of your GEO roadmap.
Identifying gaps and high-impact priorities
An AI SEO audit without an action plan produces no value. From the data collected, we prioritize actions based on their potential impact on your visibility in AI-generated responses: content to create, pages to restructure, authority signals to strengthen, formats to prioritize. Every recommendation is calibrated for fast execution and measurable results.
Integrating into your broader organic strategy
An AI SEO audit doesn’t live in a silo. At Primelis, it plugs into a unified organic vision powered by Outrank — our proprietary suite that tracks your visibility across Google, Bing, YouTube, TikTok, and LLMs in a single system. GEO insights feed directly into your SEO strategy, content decisions, and competitive Share of Voice management, for consistent organic performance across every engine.
What You'll Get
Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.
A Business Partner
Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.
Tech & AI Powering Scale
No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.
Paid & Organic Senior Experts
You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.
Analysts Driving Business Impact
Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.
Creative That Performs and Builds Brand
Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.
What others measure, we turn into growth.
Successful Brand Stories
Connect the Dots for Full Business Impact
Frequently asked questions about AI SEO audits
- What exactly is an AI SEO audit?
An AI SEO audit — short for Generative Engine Optimization audit — is a structured analysis of a brand’s visibility in the responses generated by AI-powered engines: ChatGPT, Perplexity, Gemini, Claude, and their equivalents. It measures whether your brand is cited, in what context, on which queries, and whether your content is readable and credible enough to be extracted and referenced by these models. It’s the essential starting point for building an effective GEO strategy.
- How is an AI SEO audit different from a traditional SEO audit?
A traditional SEO audit analyzes your performance on search engines like Google or Bing: technical health, content, backlinks, rankings. An AI SEO audit focuses on generative engines and their own logic: content extraction, semantic consistency, perceived authority by LLMs, citation frequency and quality. The two are complementary — but their evaluation criteria and optimization levers differ on several key points.
- How often should an AI SEO audit be conducted?
LLMs evolve fast: models are updated, training sources shift, and citation behaviors change. A one-time AI SEO audit provides a useful snapshot, but ongoing monitoring is essential to detect fluctuations in your Share of Voice across AI-generated responses and adapt your strategy continuously. At Primelis, that monitoring is built directly into Outrank.
- Which generative engines does an AI SEO audit cover?
A rigorous AI SEO audit covers at minimum ChatGPT, Perplexity, Gemini, and Google’s AI Overviews — which account for the vast majority of usage today. Depending on your industry and audience, other surfaces may be relevant: Bing Copilot’s generative responses or AI assistants embedded in vertical platforms. The audit should be calibrated around the engines your audiences actually use — not an exhaustive list without prioritization.