Fini les pertes de visibilité et le tracking fragmenté. Du tagging server-side à la gestion des flux, votre tech lead garantit une circulation fluide et fiable des données entre les plateformes pour des décisions plus intelligentes. Nous mobilisons également l’IA et nos technologies propriétaires pour activer la performance à grande échelle.
Amazon Ads Agency Nantes
Sell Smarter
Amazon Ads built to drive real, incremental revenue.
Your Amazon campaigns should fuel growth — not just rack up impressions. As an amazon ads agency in Nantes, Primelis manages your investments through a Unified Marketing System: every euro is tracked, reallocated, and optimized to generate incremental revenue.
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Nous concevons le succès des marques les plus influentes d'aujourd'hui et de demain
Amazon Ads: competitive pressure vs real profitability — where do you stand?
One system. Not isolated campaigns.
Full-funnel Amazon Ads strategy
Most brands concentrate their budgets on Sponsored Products and leave the rest of the funnel untouched. That’s understandable — but it’s a structural mistake. Primelis builds campaign architectures that cover the entire purchase journey on Amazon: from discovery through Sponsored Brands and Sponsored Display to direct conversion on product listings. Each format is deployed strategically, with the right message, for the right audience. The result: sales growth that doesn’t hinge on a single channel and real resilience against cost-per-click (CPC) fluctuations.
Incrementality measurement with Primelis Market
Knowing a campaign drives sales isn’t enough. What matters is knowing whether those sales would have happened without it. Primelis Market, our proprietary Amazon platform, precisely measures the incrementality of your Sponsored Ads against your organic sales. You identify which campaigns create net value — and which ones are cannibalizing your organic traffic. That insight fundamentally changes how you allocate budget. No more blind optimization: every investment decision is grounded in real data.
Amazon product listing and content optimization
An Amazon campaign only performs if the listing behind it converts. Titles, bullet points, A+ content, images, Sponsored Brands videos — everything must be calibrated to match search intent and win the buyer in seconds. Our experts combine Amazon SEO optimization with conversion logic to maximize the CVR of every featured ASIN. Primelis Market centralizes this management in a unified system: Ads campaigns, product listings, and inventory are managed together, not in silos. That coherence is what turns an Amazon catalog into a true revenue engine.
Budget management and brand protection
On Amazon, bidding on your own branded keywords can represent a significant — and often unjustified — cost. Primelis Signal monitors competitor bids on your branded queries in real time. When you’re the only bidder, ads are automatically paused. The moment a competitor appears, they’re reactivated. This simple but powerful mechanism protects your margins without sacrificing share of voice. The result: you only spend when brand protection is genuinely needed, and your budget is reallocated toward higher-impact incremental campaigns.
An Amazon system integrated into your broader strategy
Amazon isn’t a standalone channel. For brands selling across their own site, retail, and the marketplace, strategies need to work in sync. Primelis connects your Amazon presence to your broader marketing ecosystem: Paid Media, SEO, CRM, and Influence are aligned to prevent cannibalization and maximize the value of every touchpoint. Our Unified Marketing System ensures your Amazon investments strengthen your brand rather than fragment it. That systemic vision is what separates sustainable growth from short-term performance.
L'approche Primelis
Notre approche full-funnel connecte chaque levier dans un système unique, conçu pour générer une croissance incrémentale, des résultats business mesurables et une collaboration réelle entre les équipes.
Un partenaire business
Votre lead stratégique pilote la feuille de route full-funnel, en traduisant vos objectifs business en actions marketing concrètes. Il coordonne les équipes, remet en question les évidences et veille à ce que chaque initiative serve directement la croissance.
La tech & l'IA au service de la croissance
Experts seniors Paid & SEO
Vous bénéficiez d’une équipe unifiée, sans silos, par canal. Nos experts seniors collaborent sur l’ensemble des leviers d’acquisition pour réduire les redondances, optimiser l’efficacité et concentrer la performance là où elle a le plus d’impact.
Data Analystes au service de l’impact business
Au-delà des dashboards et des KPIs superficiels, votre analyste relie chaque action au ROI. Il conçoit des frameworks pour suivre la contribution, tester l’incrémentalité, mesurer la causalité et identifier ce qui fait réellement avancer le business. Il collabore étroitement avec les équipes média pour garantir un pilotage 100 % data-driven.
Créas qui performent et renforcent la marque
Notre studio créatif intégré collabore étroitement avec les équipes média pour concevoir des assets qui renforcent la marque et génèrent des résultats. De l’UGC qui capte l’attention aux visuels statiques et motion à fort impact, chaque contenu est testé, optimisé et aligné aux objectifs de vos campagnes.
Why ambitious brands choose Primelis.
Nos success stories
La transparence est notre meilleure offre
Alignez vos leviers pour maximiser votre impact business.
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Frequently asked questions about Amazon Ads in Nantes
- What is Amazon Ads and why should you invest in it?
Amazon Ads is Amazon’s advertising platform. It includes several formats: Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. These campaigns help brands gain visibility on France’s leading marketplace — at the exact moment a shopper is ready to buy. Investing in Amazon Ads means capturing already-qualified demand, right when purchase intent is at its peak.
- How much does an Amazon Ads campaign cost?
Costs depend on the competitiveness of your category, your objectives, and your bidding strategy. ACoS varies significantly across categories and only makes sense when measured against your margins and growth goals. At Primelis, we size your budgets based on your target TACoS and the incremental value actually generated.
- What's the difference between ACoS and TACoS on Amazon?
ACoS measures the ratio between your ad spend and the sales directly attributed to your campaigns. TACoS applies that same spend against all your sales — organic included. TACoS is what reveals whether your ads are building growth or simply replacing your organic traffic. A TACoS trending down over time is a clear sign your Amazon strategy is actually working.
- Why work with an Amazon ads agency in Nantes rather than managing it in-house?
Managing Amazon Ads requires deep technical expertise: campaign architecture, bid management, product listing optimization, and incrementality analysis. These skills are rare and rely on specialized tooling. Primelis brings your Nantes-based teams a proprietary technology stack, a full-funnel perspective, and hands-on experience across hundreds of Amazon accounts at an international scale.