Amazon Ads Agency

Retail Power

Amazon Ads built for incremental revenue.

Primelis is the Amazon Ads agency that runs Sponsored Ads and DSP as one system. Every dollar is tied to net revenue.

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Engineering success for the most impactful brands of today and tomorrow's disruptors

Choosing an Amazon Ads agency starts with the questions every brand should ask before investing.

Visibility or profitability: do you have to choose?

On Amazon, visibility without profitability burns budget. The brands that win make deliberate choices across formats, bids and audiences to drive net sales, not empty impressions. That trade-off is the core of Amazon PPC management.

Sponsored Ads or DSP: how do you decide?

Sponsored Products capture immediate purchase intent. DSP reaches qualified audiences on Amazon and beyond with unique purchase signals. A strong Amazon advertising agency sequences both by funnel stage and business goal.

Why doesn't your ACoS reflect true performance?

ACoS measures ad spend against direct sales. It ignores new-to-brand customers, BSR gains and the halo effect across your catalog. Managing to ACoS alone optimizes one metric at the expense of your brand's growth on Amazon.

Do your Amazon Ads run in a silo or as a system?

Amazon Ads interact with organic rank, catalog, pricing and your other paid channels. A fragmented setup dilutes results. Run within a Unified Marketing System, your Amazon PPC services become a coordinated growth accelerator.

An Amazon Ads agency run as a revenue engine.

Full-funnel Amazon Ads strategy

Most brands run Amazon Ads at the bottom of the funnel and leave half the value on the table. Primelis builds a complete advertising architecture: Sponsored Products to capture purchase intent, Sponsored Brands to own the top of search results, Sponsored Display and DSP to reach shoppers across the journey. Each format runs at the right moment, with the right message, for measurable impact at every stage.

Amazon DSP and first-party data

Amazon DSP reaches qualified audiences on Amazon and across the open web, powered by the richest purchase signals on the market. As an Amazon DSP agency, Primelis activates it to win new customers, re-engage high-value audiences and extend reach across Prime Video, Twitch and third-party inventory. Every activation is tied to one business goal: acquisition, retention or upsell.

PPC management that lifts organic rank

On Amazon, paid and organic rankings feed each other. A well-structured Sponsored Products campaign lifts BSR, which strengthens organic position and lowers acquisition costs over time. Our Amazon PPC management services are built for that effect: every campaign grows organic visibility, not only immediate sales, so paid and organic compound into higher profitability.

Listings built to convert ad traffic

An Amazon PPC campaign only performs if the product page converts. Primelis aligns advertising with catalog work: titles, bullet points, images, A+ Content and Brand Store are treated as conversion levers. This lowers acquisition costs, improves BSR and strengthens organic rank alongside paid campaigns, across your whole Amazon presence on every marketplace.

Data-driven bidding with Primelis Market

Primelis Market is the proprietary technology behind our Amazon PPC agency work. It combines campaign signals, market data and purchase behavior to surface opportunities before competitors do: high-potential keywords, underused audiences, pricing shifts and bid windows. Optimization decisions come faster, and every budget goes where value is highest.

Connect the dots beetween

  • Attribution and Incrementality

    By placing attribution and incrementality at the core, you understand what truly drives conversions and not just what gets the last click.

  • Paid Media

    Capture true incremental value from your marketing spend. Deploy paid strategies that drive performance across every stage of the funnel.

  • Organic Growth

    Be found wherever your audience is searching. Position your brand at the forefront of every platform your target audience engages with.

  • Retail Media

    Make TikTok Shop and Amazon into scalable, high-performing retail channels. Turn TikTok Shop into a scalable retail channel, with tech, data, and creativity.

  • Creative Studio

    Connect content strategy to performance by aligning every message and format from top-funnel discovery to bottom-funnel action.

What You'll Get

​​Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.

  • A Business Partner

    Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.

  • Tech & AI Powering Scale

    No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.

  • Paid & Organic Senior Experts

    You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.

  • Analysts Driving Business Impact

    Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.

  • Creative That Performs and Builds Brand

    Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.

What changes when Amazon Ads is run as a system.

Proprietary technology built for marketplaces

Primelis Market runs your campaigns, product listings and supply chain in one system. Every Amazon lever moves in sync.

Primelis Market as a competitive advantage

Primelis Market reads market dynamics continuously to move your Amazon Ads budgets where value is highest, before competitors react.

Amazon Ads connected to your other channels

Paid Media, SEO, Retail Media and CRM are run together. Your Amazon campaigns never operate in a silo.

300 global brands trust one proven system

From Samsung to Dyson, Primelis manages over $1 billion in annual media investment with a constant focus on ROI.

Own the funnel. Own the market.

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Successful Brand Stories

Transparency is our best deal

Connect the Dots for Full Business Impact

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Frequently asked questions about choosing an Amazon Ads agency

  • How much budget do you need for Amazon Ads?

    There is no universal figure. The right level depends on your category, keyword competition and goal: product launch, share defense or conquest. Before any activation, Primelis runs a potential assessment to set a budget built around ROI, not volume.

  • What is the difference between Sponsored Ads and Amazon DSP?

    Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) target shoppers actively searching on Amazon, on a cost-per-click model. Amazon DSP buys ad inventory programmatically, on Amazon and off, using Amazon’s behavioral and purchase data to reach broader audiences, including outside the platform.

  • How do you measure the true performance of Amazon PPC campaigns?

    ACoS and ROAS are starting points, but they miss the incremental value your campaigns create. Primelis Market isolates the net value driven by Sponsored Ads versus what your catalog would capture organically. You see which campaigns create real additional demand and where to concentrate budget.

     

  • Why work with an Amazon advertising agency instead of managing it in-house?

    In-house teams often run Amazon Ads as a standalone channel. An Amazon advertising agency like Primelis brings proprietary bidding technology, cross-channel data and specialists in Sponsored Ads, DSP and catalog. As a full Amazon marketing agency, Primelis also connects your campaigns with Google, Meta and SEO to avoid cannibalization and grow incremental revenue.