Bing Ads Agency
Bing Ads: every click truly counts.
Microsoft Advertising reaches audiences Google simply doesn't. Activate this channel with surgical precision and a revenue-first approach — built around incremental growth, not raw volume.
Engineering success for the most impactful brands of today and tomorrow's disruptors
Bing Ads or Microsoft Advertising: What Most Brands Are Still Getting Wrong
Microsoft Ads run as a system, not a standalone channel.
A Microsoft Ads Strategy Built to Perform
Most brands activate Bing Ads by duplicating their Google campaigns. That’s a structural mistake. Microsoft Advertising audiences carry distinct purchase intent, operate in different competitive environments, and often present more favorable cost-per-click (CPC) opportunities. Building a dedicated strategy means starting from the actual data of this network: audience segment analysis, ad group structuring, match type selection, and bid alignment tied to real business objectives. Every decision is grounded in measurable performance — not automatic duplication.
Targeting and Audiences: Precision Over Volume
Microsoft Advertising offers advanced targeting capabilities that most brands consistently underuse: native LinkedIn data integration for B2B, in-market audience segments, and targeting by industry or seniority level. For brands reaching decision-makers or premium profiles, this changes the nature of paid search entirely. Our experts build audiences with precision, test targeting combinations, and optimize continuously — so every dollar invested reaches the highest-value profiles. Volume is never the goal. Incremental revenue is.
Incrementality: Measuring What Actually Matters
On a branded query, are your Bing Ads actually driving additional conversions — or just recapturing traffic that would have come through organic anyway? Our proprietary tool, Signal, answers that question with precision. It analyzes the competitive landscape on Microsoft Advertising in real time, pauses ads when you’re the only bidder, and reactivates them the moment a competitor enters the auction. The result: you only pay for clicks with genuine incremental value. It’s a level of optimization very few Bing Ads agencies are equipped to deliver.
Shopping and Performance Max: Scaling on Microsoft
Microsoft Shopping and Performance Max formats open up real opportunities for e-commerce brands. Managing product feeds, structuring Shopping campaigns, and optimizing automated bidding all require deep technical expertise. Our teams know these formats inside out: product group structuring, campaign priority management, search term analysis, and smart arbitrage between manual and automated campaigns. The goal is always the same — maximize true return on ad spend (ROAS), accounting for margin, not just gross revenue.
Microsoft Ads Integrated Into Your Performance System
A Bing Ads agency managing this channel in isolation can’t give you an accurate picture of your overall performance. At Primelis, Microsoft Advertising is embedded within a Unified Marketing System where paid search, SEO, social, and retail media work in concert. Our Brand OS platform consolidates data from every channel into a single unified view, enabling real-time budget decisions. When Bing Ads is outperforming, we scale it. When Google Ads or SEO already covers the demand, we reallocate. That system-level thinking is what turns a channel into a predictable growth engine.
What You'll Get
Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.
A Business Partner
Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.
Tech & AI Powering Scale
No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.
Paid & Organic Senior Experts
You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.
Analysts Driving Business Impact
Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.
Creative That Performs and Builds Brand
Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.
Why the Most Demanding Brands Choose Primelis
Success stories
Connect the Dots for Full Business Impact
Frequently Asked Questions About Our Bing Ads Expertise
- Is Bing Ads now called Microsoft Advertising?
Yes. Bing Ads was officially rebranded as Microsoft Advertising. The platform now runs across an expanded network that includes Bing, DuckDuckGo, Ecosia, and Yahoo — making it a broader channel than Bing alone.
- What's the difference between Microsoft Ads and Google Ads?
Both platforms operate on a paid search model, but audiences, competition levels, and cost-per-click (CPC) rates differ significantly. Microsoft Advertising typically reaches older, higher-income profiles, and offers unique B2B targeting capabilities through native LinkedIn data integration.
- How do I know if my Bing Ads campaigns are actually driving additional conversions?
That’s the incrementality question. Our Signal tool precisely identifies whether your branded query ads are delivering real value — or simply capturing traffic that would have arrived through organic search anyway. That level of analysis is what makes rigorous budget optimization possible.
- Is there a minimum budget to get started on Microsoft Advertising?
There’s no universal threshold. The right investment level depends on your industry, your objectives, and the competitive pressure on your keywords. Our teams assess your market’s potential before making any budget recommendation.