Challenge

Maped Helix USA, the American subsidiary of the Maped group, an international leader in school and office supplies, sought to accelerate its growth in the U.S. market. While well-established in retail, the brand faced growing pressure to strengthen its position on Amazon US, a highly competitive channel for educational products.

Key challenges included:

• Scaling sales volume on Amazon US
• Improving product visibility in crowded search results
• Maximizing profitability from advertising investments
  

What We Did

Primelis Market deployed a performance-driven strategy built on proprietary tech, designed to align visibility, efficiency, and profitability.

Product Content Optimization:

• Enhanced titles, descriptions, and imagery to improve relevance and conversion
• Structured listings to meet Amazon SEO and UX best practices

Advanced PPC Management:

• Implemented precise keyword targeting and daily bid optimization
• Aligned budget allocation with return-on-investment goals

Real-Time Performance Tracking:

• Monitored KPIs including conversion rate, CTR, and margin
• Enabled continuous tactical adjustments based on live performance data
  

The Outcome

By integrating Primelis Market’s tech into Maped Helix USA’s Amazon operations, the brand quickly improved both visibility and profitability.

Products ranked higher in Amazon search results, ad spend became more efficient, and conversion rates increased significantly. Amazon is now a strategic sales channel in the U.S. market for Maped.

Through targeted execution and proprietary tech, Primelis Market helped Maped Helix USA scale revenue, improve efficiency, and build a sustainable presence in one of the most competitive e-commerce marketplaces.