Challenge

Sandro is a leading premium fashion brand offering modern, refined collections for men and women. Rooted in Parisian style, the brand has established a strong retail and digital presence across Europe.

Operating in a highly competitive market where CPCs are constantly rising and brand equity is under pressure, Sandro needed to reduce escalating costs on branded search, as part of its evolving marketing strategy. 

Strategy

During the highly competitive Winter Sales period in Q4 2024, Primelis deployed its Cross-Brand tech across France, Spain, the Netherlands, and Germany, automatically reducing CPCs to their lowest possible level without compromising performance. Then, we activated a feature that turns branded campaigns on or off in real time based on competitor presence. We kept using both features in tandem to ensure maximum efficiency and protection across markets.

 

Our interventions included:

• Branded Search Control: Used Cross-Brand’s features to drive down CPC while preserving reach.
• Shopping Strategy Support: Delivered in-depth competitive benchmarks to inform internal Paid Shopping decisions, in close collaboration with the client’s paid media agency.
• Organic and Paid Synergy: Reinforced organic efforts to boost visibility alongside reduced paid volumes.

Demand-Based Scaling: Adjusted bidding logic based on campaign pressure and business seasonality, particularly during the sales period.

Measured 2025 vs. 2024.

Impact

Sandro significantly reduced branded acquisition costs while maintaining top-of-funnel performance. Competitive intelligence helped sharpen its Shopping strategy in core markets.

Primelis Signal’s adaptability ensured cost control without compromising scale, and organic gains further amplified efficiency.

With strong performance foundations in France, Spain, Germany, and the Netherlands, Sandro is now preparing to extend its Cross-Brand strategy into the UK and Italy, two high-potential but competitive markets. The adaptability of our technology combined with a clear view of competitive dynamics will enable Sandro to enter these markets with performance-driven precision and cost control from day one.

With strong performance foundations in France, Spain, Germany, and the Netherlands, Sandro is now preparing to extend its Primelis Signal strategy into the UK and Italy, two high-potential but competitive markets. The adaptability of our technology, combined with a clear view of competitive dynamics, will enable Sandro to enter these markets with performance-driven precision and cost control from day one.