Facebook Ads Agency
Your Meta campaigns generate real revenue.
Facebook and Instagram command an audience reach that few platforms can match. But tapping into that power with precision — without burning a single dollar of budget — takes more than good intentions. That's exactly what Primelis delivers.
Engineering success for the most impactful brands of today and tomorrow's disruptors
Why do your Meta campaigns plateau before reaching their full potential?
A system, not a channel.
Full-funnel Meta Ads strategy
Many advertisers activate Meta exclusively at the bottom of the funnel, in pure conversion mode. That’s a strategic mistake. Primelis builds campaign architectures that cover the entire customer journey — from brand discovery through purchase and retention. Every funnel stage gets the right formats, the right messaging, and the right optimization objectives. The result: a coherent growth pipeline, not a string of disconnected tactics.
Data-driven creative strategy
On Meta, creative is the number-one performance driver. Primelis applies a structured creative testing approach: clear hypotheses, isolated variables, real-time fatigue signal monitoring. Every format, every messaging angle, every call to action is methodically tested before being scaled. Primelis’ creative studio produces native Meta assets built to perform in the feed and Stories — not just to look good. Creativity is put to work for ROAS.
Incrementality measurement and advanced attribution
Primelis goes beyond Meta Ads Manager’s native metrics. Our approach integrates rigorous incrementality testing — GeoLift, post-purchase surveys, and holdout tests — to isolate the true value your Social campaigns generate. We measure what Meta actually does for your business, beyond last-click attributed conversions. This honest read of performance allows you to allocate budgets with confidence and avoid decisions built on biased data.
Cross-channel orchestration: Meta integrated into the Unified Marketing System
At Primelis, Meta Ads is never a silo. Your Facebook and Instagram campaigns are run in full alignment with your Search, SEO, Retail Media, and CRM channels. Our proprietary tool Signal analyzes competitive pressure on your brand queries in real time, preventing cannibalization across your paid investments. BrandOS consolidates all visibility signals to direct every dollar toward measurable incremental growth opportunities. This is what we call the Unified Marketing System: a holistic view that turns every channel into a revenue engine.
Continuous management and optimization
Meta performance isn’t something you configure once and forget. Primelis deploys active campaign management: bid adjustments, audience rotation, saturation signal analysis, real-time placement and budget optimization. Our senior consultants and data scientists work together to ensure every decision is data-driven — not gut-driven. You get full visibility through unified dashboards that bring paid, organic, and retail together into a single, coherent view of your overall performance.
What You'll Get
Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.
A Business Partner
Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.
Tech & AI Powering Scale
No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.
Paid & Organic Senior Experts
You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.
Analysts Driving Business Impact
Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.
Creative That Performs and Builds Brand
Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.
Why Primelis over a traditional Facebook ads agency?
Successful Brand Stories
Transparency is our best deal
Connect the Dots for Full Business Impact
Frequently asked questions about our Meta Ads expertise
- What does a Facebook ads agency typically charge?
Pricing models vary by agency. The most common approach is a percentage of managed media spend, typically ranging from 10% to 20% depending on investment volume. Some agencies charge a flat monthly retainer, others combine both models. At Primelis, pricing is structured around the complexity of your ecosystem, campaign volume, and the channels activated in parallel. The goal is straightforward: every dollar spent on management fees should generate a measurable return.
- What's the difference between Facebook Ads and Meta Ads?
Meta Ads is the official term following Facebook’s rebrand to Meta. It refers to the group’s full advertising platform, covering Facebook, Instagram, Messenger, and the Audience Network. In practice, when you run a campaign through Meta Ads Manager, you can serve ads across all of these placements simultaneously. “Facebook Ads” is still widely used in the industry, but it refers to the same platform.
- Why work with a Facebook ads agency instead of managing campaigns in-house?
Meta Ads Manager is accessible — but running it effectively requires ongoing expertise: a strong command of optimization algorithms, structured creative testing, sharp performance signal analysis, audience management, and incrementality measurement. A specialized agency brings an outside perspective, a dedicated team, and the ability to benchmark your performance against the market. For significant budgets, the cost of poor management far exceeds the cost of working with the right experts.
- How does Primelis measure the performance of your Meta Ads campaigns?
Primelis goes beyond Meta Ads Manager’s native metrics. We cross-reference paid data with organic and retail data inside unified dashboards. We run incrementality tests to isolate the true value your Social campaigns generate — independent of last-click attribution bias. This approach enables budget decisions grounded in real causality, not correlation.