GEO & GSO Agency
Your brand cited by AI — not ignored.
Generative search engines are reshaping how your customers find answers. ChatGPT, Gemini, Perplexity: these interfaces no longer list links — they recommend brands. Getting your brand into those answers is the new frontier of GEO and GSO.
Engineering success for the most impactful brands of today and tomorrow's disruptors
GEO, GSO: Two Disciplines, One Visibility Imperative for Your Brand
What you do today determines who gets cited tomorrow.
Auditing Your Visibility Across LLMs
Before you optimize, you need to measure. We analyze how your brand is perceived, cited, or overlooked by the leading language models: ChatGPT, Gemini, Perplexity, and Copilot. This audit covers your generative Share of Voice by category, by query, and by geography. It surfaces the gaps where your brand is absent, the topics where competitors are pulling ahead, and the concrete opportunities to prioritize. It’s the starting point for any effective GEO and GSO strategy.
Structuring Your Content for Generative Engines
LLMs don’t read your pages the way Google does. They look for structured, factually dense content that aligns with the authority signals your domain puts out. We rebuild your editorial architecture around that logic: semantic markup, structured data, entity enrichment, and deep topical coverage. Every piece of content becomes a signal that models can absorb, cite, and recommend. This approach doesn’t replace your existing SEO — it amplifies it by extending your reach into generative engines.
Tracking Your Generative Share of Voice
AI visibility can’t be measured in Google Search Console. We deploy our proprietary platform, Outrank, to continuously monitor your presence across both generative and traditional search engines in a unified dashboard. You see your Share of Voice by LLM, by strategic query, and by market. You catch shifts, gains, and threats in real time. This ongoing tracking turns a discipline that’s still largely opaque into a measurable, actionable performance driver.
Integrating GEO and GSO Into Your Broader System
GEO and GSO don’t operate in isolation. At Primelis, these disciplines plug directly into our Unified Marketing System — working in sync with your SEO strategy, Paid campaigns, Marketplace presence, and brand signals. Content optimized for LLMs also strengthens your organic authority. A well-structured Paid campaign feeds the brand awareness signals that AI models pick up on. That systemic coherence is what drives real incremental gains — where a siloed approach only ever delivers partial results.
Activating Outrank Across GEO
Outrank is our proprietary suite built to dominate both traditional and generative search engines. On the GEO and GSO side, it analyzes your LLM presence at scale, benchmarks your performance against competitors, and generates predictive insights to guide your next moves. It covers Google, Bing, ChatGPT, Perplexity, and Gemini in one unified system. The result: your teams get a clear roadmap, prioritized by business impact — not a pile of raw data that’s hard to act on.
What You'll Get
Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.
A Business Partner
Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.
Tech & AI Powering Scale
No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.
Paid & Organic Senior Experts
You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.
Analysts Driving Business Impact
Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.
Creative That Performs and Builds Brand
Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.
Why Primelis Is the AI SEO Agency That Makes the Difference
Successful Brand Stories
Connect the Dots for Full Business Impact
Frequently Asked Questions About GEO and GSO
- What's the difference between GEO and GSO?
GEO (Generative Engine Optimization) covers all the actions taken to embed a brand into the semantic memory of generative AI models like ChatGPT or Gemini. GSO (Generative Search Optimization) targets AI-augmented search interfaces more specifically — such as Google’s AI Overviews — by working to increase the likelihood of appearing in responses generated from a query. The two disciplines are complementary and address different touchpoints along the search journey.
- Do GEO and GSO replace SEO?
No. SEO remains essential for capturing traffic on traditional search engines. GEO and GSO extend your visibility into new touchpoints where your audiences are increasingly turning for answers. An effective strategy connects all three dimensions in a coherent system — without pitting the disciplines against each other.
- How do you measure the results of a GEO and GSO strategy?
Measurement centers on generative Share of Voice tracking: how often your brand is cited in LLM responses for your strategic queries, and how that rate evolves over time relative to your competitors. At Primelis, this metric is tracked through Outrank and integrated into unified reporting alongside your other performance channels.
- How long does it take to see results from GEO?
Like SEO, GEO is a medium-term discipline. Early improvements in generative Share of Voice can surface within weeks of the first optimizations — but building a solid, lasting presence across LLMs takes several months of sustained work on content, entities, and authority signals.