Google Analytics 4 Agency
GA4 turned into a real growth engine
Google Analytics 4 collects data. Primelis turns it into decisions. Every event, every user journey, every signal becomes a concrete optimization driver for your business.
Engineering success for the most impactful brands of today and tomorrow's disruptors
GA4 Is Live. So Why Are Your Decisions Still Unclear?
The right data setup changes everything.
A Tagging Plan Built Around Your Business Goals
The first step in an effective GA4 deployment isn’t technical — it’s strategic. Primelis starts by mapping your user journeys and identifying the events that carry real value for your business. Every touchpoint is qualified, every conversion is precisely defined. The resulting tagging plan isn’t a generic document: it’s built around your KPIs, your revenue model, and your internal organization. That upfront rigor is what makes the data actionable downstream.
Robust Tracking, Client-Side and Server-Side
Cookie restrictions, ad blockers, and privacy policies all degrade the quality of browser-side data collection. Primelis deploys hybrid tracking solutions that combine client-side implementation via Google Tag Manager with server-side collection to secure data at the source. This approach ensures optimal collection rates, solid regulatory compliance, and a reliable data foundation to feed your Ads audiences, CRM, and attribution models. The result: less data loss, more decisions grounded in facts.
Dashboards Connected to Your Performance Channels
GA4 alone doesn’t give you a complete picture of your performance. Primelis connects your analytics data to your Paid Media campaigns, CRM, and BI tools to build dashboards that speak the language of business: true acquisition cost, customer lifetime value, channel contribution, conversion rates by segment. These dashboards aren’t static deliverables. They evolve with your business and give your teams real-time visibility — no manual exports, no one-off analyses.
GA4 Audiences Activated Across Every Channel
GA4 generates rich behavioral signals, but knowing how to activate them is what matters. Primelis builds your audiences from the first-party data collected in GA4 and pushes them directly into Google Ads, DV360, or your CRM tools. Segments are built on real-value criteria: purchase propensity, engagement frequency, funnel stage. This activation turns your analytics into an acquisition and retention engine, with measurable impact on your costs and ROAS.
Performance Measurement Grounded in Incrementality
Primelis goes beyond GA4 configuration. As a Google Analytics 4 agency embedded in a Unified Marketing System, we connect your analytics to a true read of your channels’ incremental value. Our Signal tool measures the incremental value of your brand campaigns by separating organic from paid traffic — so you stop funding conversions that would have happened anyway. This goes beyond standard reporting: it lets you allocate your investments with precision and justify every dollar spent with demonstrable business impact.
What You'll Get
Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.
A Business Partner
Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.
Tech & AI Powering Scale
No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.
Paid & Organic Senior Experts
You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.
Analysts Driving Business Impact
Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.
Creative That Performs and Builds Brand
Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.
Why Primelis and Not Another GA4 Agency?
Successful Brand Stories
Transparency is our best deal
Connect the Dots for Full Business Impact
Frequently Asked Questions About Our Google Analytics 4 Agency
- What does a Google Analytics 4 agency do?
A Google Analytics 4 agency helps businesses configure, deploy, and get full value from GA4. In practice, that covers building the tagging plan, implementing tracking (client-side or server-side), connecting to Ads and CRM tools, and building performance-focused dashboards. The goal isn’t to set up a tool — it’s to produce reliable data that drives business decisions.
- How much does a GA4 configuration cost?
The cost of a GA4 project depends directly on its complexity: number of properties, volume of events to track, required integrations (Ads, CRM, BI), and server-side tracking needs. A straightforward deployment can start at a few thousand dollars. An enterprise project with a full tagging plan, server-side tagging, and custom dashboards represents a more significant investment. At Primelis, every project goes through a detailed scoping phase before any commitment is made.
- Does GA4 replace Universal Analytics?
Yes, Google has permanently shut down Universal Analytics. GA4 is now the only available Google Analytics solution. Its model is fundamentally different: it’s built on events rather than sessions, which provides far greater granularity for analyzing user journeys across web and app. This transition requires a complete tracking reconfiguration — not a simple migration.
- How does Primelis connect GA4 to my Paid Media campaigns?
Primelis configures GA4 conversions and sends them directly into Google Ads via native linking, while structuring behavioral audiences for activation across your campaigns. We also connect GA4 to your BI tools to cross-reference analytics data with your actual revenue data. This approach lets you measure the exact contribution of each channel and optimize your budgets based on the incremental value generated — not volume metrics.