Piano Analytics Agency
Turn Your Data Into Real Business Growth
Piano Analytics collects, structures, and surfaces what your users actually do. But raw data alone won't move the needle. Primelis connects your implementation to a clear business vision — so every data point drives a decision.
Engineering success for the most impactful brands of today and tomorrow's disruptors
Piano Analytics is live. But is your data actually working for you?
From implementation to business activation
Audit and scoping of your tagging plan
A broken tagging plan is often invisible — until it becomes expensive. Primelis starts with a full audit of your Piano Analytics implementation: event coverage, variable consistency, and collection reliability across web and app. We identify blind spots, duplicate tracking, and gaps between what you’re measuring and what you should be measuring. From there, we rebuild a tagging framework aligned with your real business KPIs — not vanity metrics. The result: a clean, actionable data foundation ready to power your decisions.
Piano Analytics integration and migration
Whether you’re moving from a competing solution, migrating from a legacy AT Internet setup, or building on a partial implementation, transitioning to Piano Analytics demands technical rigor you can’t improvise. Primelis manages the full integration end to end: workspace configuration, segment setup, data mapping, and collection validation before any production deployment. We work in close coordination with your technical teams to ensure data continuity and eliminate any gaps in your reporting. The goal is straightforward: zero data loss, zero regression in your analytics.
Reporting and data activation
Collecting data isn’t enough. Value comes from the ability to turn user behavior into marketing decisions. Primelis structures your Piano Analytics dashboards around what actually matters to your business: acquisition, retention, conversion, and customer lifetime value. We connect your behavioral insights to your activation channels — whether that’s Paid Media campaigns, SEO strategy, or CRM workflows. Every report becomes a decision-making tool, not just a dashboard. That’s what we call activated data — built to drive measurable growth.
GDPR compliance and data governance
Piano Analytics is one of the few analytics solutions to hold ePrivacy certification and sovereign data hosting in Europe. That’s a real competitive advantage — provided your implementation lives up to it. Primelis ensures your data collection fully meets GDPR requirements: consent management, data retention periods, sensitive data anonymization, and processing documentation. We work alongside your legal teams and DPO to make sure your analytics stack is a compliance asset, not a silent liability.
Piano Analytics within your Unified Marketing System
At Primelis, Piano Analytics isn’t a standalone tool. It integrates into a unified performance system where every data signal feeds all of your channels. Our proprietary tools — Signal and Outrank — rely on reliable behavioral data to make precise decisions: when to activate a brand campaign, where to concentrate SEO efforts, how to allocate budgets in real time. That’s the difference between analytics that documents and analytics that drives. By making Piano Analytics the foundation of your Unified Marketing System, you turn data complexity into predictable growth.
What You'll Get
Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.
A Business Partner
Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.
Tech & AI Powering Scale
No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.
Paid & Organic Senior Experts
You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.
Analysts Driving Business Impact
Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.
Creative That Performs and Builds Brand
Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.
Why Primelis as your Piano Analytics agency
Successful Brand Stories
Connect the Dots for Full Business Impact
Frequently asked questions about Piano Analytics
- What is Piano Analytics and how is it different from other analytics solutions?
Piano Analytics, formerly known as AT Internet, is a digital analytics solution built in Europe. Its core differentiator is its privacy-first positioning: European data hosting, native GDPR compliance, ePrivacy and ISO 27001 certifications. Unlike US-based solutions, Piano Analytics delivers robust first-party data collection with no dependency on third-party cookies — making it a strategic choice in an increasingly complex regulatory environment.
- Why work with a Piano Analytics agency rather than managing the tool in-house?
Piano Analytics is a powerful platform, but its value depends entirely on the quality of its implementation and how the collected data is put to use. A Piano Analytics agency brings three things in-house teams don’t always have: deep technical expertise on tagging plans, a business-oriented approach to structuring reporting, and the ability to connect analytics insights to marketing activation channels. That’s the difference between a tool that gets used and a tool that works for you.
- What does a migration from AT Internet or another analytics solution to Piano Analytics look like?
A successful migration runs in three phases. First, an audit of the existing setup to map all events, variables, and segments in place. Then, a data mapping phase to ensure historical data continuity and prevent any reporting gaps. Finally, a validation phase in a staging environment before any production deployment. Primelis guides every step of the process to make the transition seamless for your teams and partners.
- Is Piano Analytics suited for multi-channel environments (web, app, CRM)?
Yes — and that’s one of its core strengths. Piano Analytics enables unified data collection across web, mobile app, and other digital touchpoints, with a consolidated view of the user journey. This cross-channel capability is especially valuable for brands looking to understand how their audiences move between channels before converting, and for building consistent activation strategies across the full funnel.