Server-Side Tracking Agency
Reclaim control of your data
Client-side tracking loses data every day — ad blockers, Apple's ITP, browser restrictions. Server-side tracking moves data collection to the server to recover what you're losing. Primelis deploys this infrastructure and connects it directly to your business performance.
Engineering success for the most impactful brands of today and tomorrow's disruptors
Why Your Current Tracking Is Costing You Growth
The data you deserve already exists.
Audit and Diagnosis of Your Existing Tracking
Before deploying anything, Primelis assesses the true state of your data collection. Loss rates by source, event quality, compliance of flows to third-party platforms — every friction point is identified and documented. This audit is the foundation of every architecture decision. It allows us to prioritize initiatives by direct business impact, without deploying infrastructure that’s oversized for your actual needs.
Custom Server-Side Architecture
Primelis designs and deploys your server-side tracking infrastructure on the cloud environment that fits your context — Google Cloud Run, AWS, Azure, or Cloudflare, depending on your technical and compliance requirements. GTM Server-Side is configured to centralize your data flows and distribute events to the platforms that need them, with full control over what gets shared. The architecture is built to be robust, maintainable, and scalable — not to create technical dependency.
Connection to Ads and Analytics Platforms
A well-deployed server-side setup means nothing if it doesn’t communicate properly with your activation platforms. Primelis configures Meta’s Conversions API, Google Ads Enhanced Conversions, TikTok integrations, and analytics connectors to ensure every conversion signal comes through accurately. First-party data collected server-side is enriched and normalized before transmission, improving match rates and the quality of signals your bidding algorithms receive.
Integration Into Your Broader Measurement System
Server-side tracking isn’t an end in itself — it’s a foundational layer. Primelis integrates it into your existing measurement ecosystem, aligned with your attribution tools, performance dashboards, and reporting workflows. With Signal, our proprietary tool built to measure incrementality on branded queries, you get a complementary lens to separate what’s genuinely driving value from what’s simply capturing traffic you already had. The data surfaced by your server-side infrastructure becomes a reliable input for budget allocation decisions.
Maintenance, Governance, and Evolution
A tracking infrastructure degrades without ongoing maintenance. Platforms evolve, browsers tighten their restrictions, APIs release new versions. Primelis handles the operational upkeep of your server-side setup — flow monitoring, signal loss alerts, connector updates, and adaptation to regulatory changes. Data governance is documented and shared with your teams to build progressive autonomy. You’re never dependent on a black box.
What You'll Get
Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.
A Business Partner
Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.
Tech & AI Powering Scale
No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.
Paid & Organic Senior Experts
You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.
Analysts Driving Business Impact
Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.
Creative That Performs and Builds Brand
Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.
What Changes When Your Data Is Right
Successful Brand Stories
Connect the Dots for Full Business Impact
Frequently Asked Questions About Server-Side Tracking
- What is server-side tracking and how does it differ from client-side tracking?
Client-side tracking sends data directly from the user’s browser to third-party platforms. Server-side tracking moves that collection to an intermediate server you control. The result: ad blockers, Apple’s ITP restrictions, and browser limitations no longer intercept your data before it reaches your tools. You recover more complete signals and retain control over what gets shared with each third party.
- Is server-side tracking required for GDPR compliance?
It’s not legally required, but it makes compliance significantly easier to achieve in practice. By centralizing data flows on your own infrastructure, you control precisely what gets shared with third-party platforms and under what conditions. It’s an architecture that makes compliance operational — not just declarative.
- What tools are needed to deploy server-side tracking?
GTM Server-Side is the most widely used solution for managing data flows. It runs on a cloud environment — Google Cloud Run, AWS, Azure, or Cloudflare — to host the tagging server. Platforms like Google Ads, Meta, and TikTok provide dedicated APIs (Conversions API, Enhanced Conversions) to receive server-side events. The challenge isn’t stacking tools — it’s configuring them correctly so data comes through accurately.
- How do I know if my current tracking is losing data?
A tracking audit compares events collected client-side against those actually received by your platforms. The gaps reveal the losses. The most common sources are users running ad blockers, browsers enforcing ITP restrictions (Safari in particular), and tag configuration errors. That’s the starting point for any server-side migration.