Technical SEO Services

The Technical Edge

The technical foundation that turns your site into a revenue engine

A poorly structured site undermines every dollar you invest in acquisition. Primelis identifies the technical bottlenecks holding back your organic growth — and fixes them with precision. The result: a clean foundation, controlled indexation, measurable performance.

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Engineering success for the most impactful brands of today and tomorrow's disruptors

Why your technical SEO determines the strength of your entire digital performance

Is crawl budget a real growth driver?

It is. When Googlebot wastes time on orphaned or error pages, your strategic pages get crawled less frequently. Optimizing crawl budget means ensuring every page that matters gets indexed at the right time.

Core Web Vitals: a ranking signal or a business signal?

Both. A slow LCP or an unstable CLS hurts both your rankings and your user experience. Technical performance isn't an end in itself — it directly impacts conversion rates and retention.

Does site architecture influence revenue?

Directly. A well-structured siloing strategy concentrates PageRank on your highest-value commercial pages. Without that logic, your inbound link equity gets diluted and your priority pages never reach their full visibility potential.

Do you have to choose between deployment speed and technical rigor?

No. An effective technical SEO partner anticipates the impact of every CMS update or site migration before it happens. A technical audit isn't a one-time report — it's a continuous process that protects your gains and accelerates new ones.

Technical precision, built for growth

A technical SEO audit that gets to the root of the problem

Most SEO audits list anomalies. Primelis identifies the ones that actually affect your revenue. Our approach combines deep crawl analysis, information architecture review, and server performance diagnostics. Every recommendation is prioritized by its organic growth potential — not by how easy it is to fix. What you get is an action plan directly tied to your business objectives.



Outrank: proprietary intelligence built for your visibility

Primelis developed Outrank, its proprietary technology dedicated to organic growth. Outrank centralizes technical site optimization, indexation tracking, and visibility measurement across Google, Bing, and generative engines like ChatGPT and Gemini. Where other technical SEO agencies rely on standardized third-party tools, Outrank delivers actionable insights specifically calibrated to your competitive environment. That precision is what separates a generic recommendation from an action that drives incremental traffic.



Indexation, canonicalization, structured data: no compromises

Indexation errors are silent — and costly. A misconfigured canonical tag, an overly restrictive robots.txt file, or incomplete structured data can wipe out months of editorial work. Primelis handles these issues with the rigor of an embedded technical team, not as boxes to check. Our consultants work directly with your development teams to ensure seamless implementation, regardless of your CMS or tech stack.



Web performance and Core Web Vitals: impact on rankings and revenue

Page load speed, visual stability, and interactivity aren’t abstract technical metrics. They influence SERP rankings and user behavior once visitors land on your site. Primelis analyzes your Core Web Vitals in real-world context, cross-referencing field data (CrUX) with lab data to identify the fastest and highest-impact wins. Every optimization is evaluated against its effect on organic traffic and conversion rate.



Technical SEO and full-funnel vision: a unified approach

Technical SEO doesn’t operate in a silo at Primelis. It’s integrated into a Unified Marketing System where every organic driver reinforces paid investments — and vice versa. A solid technical foundation reduces acquisition costs over time by making organic traffic more predictable and scalable. Our SEO teams collaborate with Paid Media and Data teams to ensure technical gains translate into measurable revenue, not just positions won.



Connect the dots beetween

  • Attribution and Incrementality

    By placing attribution and incrementality at the core, you understand what truly drives conversions and not just what gets the last click.

  • Paid Media

    Capture true incremental value from your marketing spend. Deploy paid strategies that drive performance across every stage of the funnel.

  • Organic Growth

    Be found wherever your audience is searching. Position your brand at the forefront of every platform your target audience engages with.

  • Retail Media

    Make TikTok Shop and Amazon into scalable, high-performing retail channels. Turn TikTok Shop into a scalable retail channel, with tech, data, and creativity.

  • Creative Studio

    Connect content strategy to performance by aligning every message and format from top-funnel discovery to bottom-funnel action.

What You'll Get

​​Our full-funnel approach connects every lever into one system engineered for incremental growth, measurable business outcomes, and real collaboration across functions.

  • A Business Partner

    Your strategic lead owns the full-funnel roadmap, translating your business goals into marketing actions. They coordinate teams, challenge assumptions, and make sure every initiative drives growth.

  • Tech & AI Powering Scale

    No more visibility gaps or fragmented tracking. From server-side tagging to feed management, your tech lead ensures data flows cleanly across platforms, and supports smarter decisions. We also leverage AI and proprietary technologies to unlock performance at scale.

  • Paid & Organic Senior Experts

    You get a unified team, not channel silos. Our senior specialists collaborate across acquisition levers to reduce overlap, increase efficiency, and drive performance where it matters most.

  • Analysts Driving Business Impact

    Beyond dashboards and vanity metrics, your analyst ties every action to ROI. With years of experience across industries, they build frameworks to track contribution, test incrementality, measure causality, and identify what’s truly moving the business. They collaborate with the media teams ensuring a data led decision framework.

  • Creative That Performs and Builds Brand

    Our in-house creative studio works hand in hand with media teams to craft assets that elevate the brand and drive results. From scroll-stopping UGC to high-impact statics and motion, every piece of content is tested, refined, and aligned with campaign objectives.

What sets Primelis apart from a standard technical SEO agency

Proprietary technology

Outrank isn't a repackaged third-party tool. It's technology built in-house to deliver organic insights that are directly actionable.

Senior expertise, no juniorization

Your technical challenges are handled by experienced consultants — not delegated to junior profiles. Precision over volume.

Integrated paid and organic vision

Technical SEO is part of a full-funnel strategy. Every organic gain is evaluated based on its impact across all your acquisition channels.

Incrementality measurement

Primelis doesn't just track rankings. We isolate the real impact of technical SEO on your traffic and conversions to justify every budget decision.

Successful Brand Stories

Connect the Dots for Full Business Impact

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Frequently asked questions about technical SEO services

  • What is technical SEO?

    Technical SEO covers all optimizations related to a website’s structure, performance, and crawlability. It ensures that search engines can access, crawl, and correctly understand your pages — and that those pages deliver a fast, stable enough experience to rank well. In practice, this includes crawl budget, redirects, canonical tags, Core Web Vitals, structured data, and URL architecture.



  • What are the 3 types of SEO?

    SEO is built around three complementary pillars. Technical SEO ensures the site is accessible and performant for search engines. On-page SEO focuses on optimizing content and tags to target the right keywords. Off-page SEO covers external actions — primarily link building — that strengthen domain authority. These three dimensions work together: neglecting one caps the results of the other two.



  • What is a technical SEO agency?

    A technical SEO agency is a specialized partner focused on diagnosing and optimizing the technical foundations of a website to improve its organic visibility. It covers site architecture, performance, indexation, and the technical signals sent to search engines. At Primelis, this expertise is embedded in a broader approach: technical SEO is treated as a revenue driver, not a standalone service.

     

  • How much do technical SEO services cost?

    Pricing varies significantly depending on the scope of work, site size, and the level of ongoing support required. A one-time audit, a consulting engagement, and a continuous partnership don’t follow the same billing model. At Primelis, every engagement is structured around your business objectives and the technical complexity of your environment. The right metric isn’t the cost of the service — it’s the incremental revenue it generates.