278% Revenue Growth on Amazon

Challenge

INGA, a French eco-startup known for its award-winning, reusable sponges and commitment to sustainable household products, had early retail success but struggled to scale on Amazon France.

The brand faced two critical challenges:

• Unlock substantial, profitable growth on the Amazon platform
• Maintain consistent stock availability to meet increasing demand

With rising competition and limited visibility in Amazon’s marketplace, INGA needed a smarter, tech-enabled approach to turn Amazon into a core revenue driver.

What We Did

Primelis Market implemented a performance strategy powered by proprietary tech, focused on acquisition, efficiency, and content optimization.

Aggressive Acquisition Strategy

• Launched high-intent campaigns to boost visibility and accelerate sales
  

Predictive Demand Forecasting

• Applied data modeling to align inventory with real-time demand patterns

AI-Optimized Listings

• Improved product pages with AI-generated content to increase engagement and conversion

Controlled Keyword Bidding

• Managed PPC investments to scale efficiently without undermining organic sales or margin
  

The Outcome

By integrating Primelis Market across INGA’s marketplace operations, the brand achieved rapid category growth with margin control.

INGA products climbed to the top of Amazon’s sponge rankings, while demand planning and advertising governance ensured sustained profitability. Amazon is now a primary growth channel for the brand.

Through strategic application of tech and performance-focused execution, INGA transformed its Amazon presence, achieving triple-digit revenue growth and becoming a category leader in one of the platform’s most competitive verticals.